Cookie Policy

Last updated: June 2026

This document describes the cookie policy of the Central Hostel BG ("CH BG") websites, registered office in Bergamo, Via Ghislanzoni 30, VAT no. 03478340163. The terms "you" and "user" refer to individuals and/or companies accessing the CH BG websites or their services.

Cookies are small text files that websites save on the user's device to make them work, remember preferences or collect statistical and marketing information about browsing.

Technical (necessary) cookies

These are essential for the website to work properly (session management, storing your cookie choice, submitting the booking form, load balancing). They do not require consent and are always installed. This category also includes the cookieconsent_status cookie, which stores the choice made on the banner.

Analytics and marketing cookies (third party)

CH BG uses, only with the user's consent, the following third-party tools, managed through Google Tag Manager:

  • Google Analytics 4 (Google Ireland Ltd. / Google LLC): to measure and analyse browsing on the site in aggregate form.
  • Meta Pixel (Meta Platforms Ireland Ltd. / Meta Platforms Inc.): to measure the effectiveness of advertising campaigns and conversions (e.g. booking requests).
  • Google Ads (Google Ireland Ltd. / Google LLC): to measure which ads lead to bookings. If you arrive from a Google ad, the click identifier is stored (cookie _gcl_aw); if you then book, it is linked to the booking and reported to Google together with the booking amount. If you contact us on WhatsApp from the site, a short reference code (e.g. “rif. web K7Q2XM”) is added to your message for the same purpose.

Thanks to Google's Consent Mode technology, until you give your consent these tools remain disabled and do not install analytics or marketing cookies. The data collected may be transferred to the United States; such transfers take place on the basis of the European Commission's Standard Contractual Clauses and the EU-US Data Privacy Framework. For more details, please see the privacy notices of Google and Meta.

External content without cookies

Some content is designed not to set cookies: the site's fonts are served from our own server (not Google Fonts); the map on the “Reach us” page is provided by OpenStreetMap (OpenStreetMap Foundation, United Kingdom), which uses no cookies; videos are embedded in YouTube's privacy-enhanced mode (youtube-nocookie.com), which sets no tracking cookies when the page loads, but once you press play it may store data in your browser and Google receives your IP address. The “Directions” link opens Google Maps only if clicked.

The following table summarises the cookies used on the CH BG websites:

Category Information processed Purpose Consent
Technical / necessary User session, cookie choice, booking form data. Website operation, storing preferences and load balancing. Not required
Analytics: Google Analytics 4 Pages visited, frequency and duration of visits, links clicked, browser used, approximate location derived from the IP address. Aggregate measurement and analysis of browsing and user behaviour. Required
Marketing: Meta Pixel Pages visited, browsing duration, conversion events (e.g. booking requests). Measurement of advertising campaigns, remarketing and conversion analysis. Required
Marketing: Google Ads Ad click identifier, booking made and its amount, WhatsApp reference code. Measurement of advertising campaign conversions. Required
How to give or withdraw consent

On your first visit the site shows a banner where you can accept or reject analytics and marketing cookies. Consent is optional and can be withdrawn at any time:

  • by deleting the cookieconsent_status cookie from your browser: the banner will reappear on your next visit and you will be able to make a new choice;
  • by disabling or deleting cookies in your browser settings: Firefox, Chrome, Safari, Edge.

The processing of personal data is described in our privacy notice, available in the booking form. For any information about cookies or to exercise the rights under Regulation (EU) 2016/679 (GDPR), you can write to staff@centralhostelbg.com.